Privacy Policy
LAST UPDATED: June 2, 2026
Introduction
72Sells LLC and its affiliates, as applicable based on the Services, and our service providers, all of which are based in the United States (collectively, “72Sells,” “we,” “us,” or “our”), want you to be familiar with how we collect, use, and disclose information. This Privacy Policy describes our practices in connection with information that we collect about you through any website, mobile application, subscription platform, training program, software tool, downloadable resource, educational content, marketing material, form, template, script, video, webinar, or other product, feature, content, or service provided by 72Sells that links to or otherwise makes this Privacy Policy available, together with HTML-formatted email messages that we send to you that link to this Privacy Policy and offline interactions you have with us. Collectively, we refer to these as the “Services.” 72Sells is a business-to-business subscription platform intended for licensed real estate professionals and their authorized business users.
Personal Information
We do not sell Personal Information and do not disclose Personal Information to third parties for their own independent marketing, solicitation, recruiting, or lead-generation purposes. “Personal Information” is information that identifies you as an individual or relates to an identifiable individual. We may collect Personal Information including your name, postal address, email address, telephone number, occupation, brokerage or company affiliation, IP address, account credentials, subscription information, billing and payment information, professional license information (including realtor license numbers), training progress, content usage information, photos or other content you upload through the Services, third-party login credentials, and any other information you provide while using our Services.
Collection of Personal Information
We collect Personal Information through the Services, including when you register for subscription access, create an account, purchase or manage a subscription, access training materials or educational content, download resources, attend webinars, submit forms, contact us for support, or otherwise interact with the Services. We may also collect Personal Information from publicly available sources, professional organizations, strategic business partners, and service providers that assist us in operating, promoting, or providing the Services. We need this information to provide the Services; if it is not provided, we may be unable to do so.
Use of Personal Information
We use Personal Information to provide, operate, maintain, and improve the Services, including providing training materials, educational content, downloadable resources, subscription access, and related services. We may use Personal Information to create and administer accounts, authenticate users, manage subscriptions, process payments, provide customer support, respond to inquiries, send administrative and service-related communications, deliver marketing communications (where permitted by law or with consent where required), track training participation and content usage, analyze user preferences and platform performance, improve the Services, develop new products and features, maintain security, prevent fraud and misuse, enforce our agreements and policies, personalize user experiences and content recommendations, and conduct our general business operations.
Communications and Automated Technologies
We may contact you via telephone, SMS/text message, email, or other communication channels regarding your inquiries, transactions, subscriptions, services, account activity, educational opportunities, platform updates, and related marketing communications. These communications may be delivered using automated technologies, including artificial or prerecorded voice systems and AI-assisted communication tools. Where required by applicable law, such communications are made based on your prior consent.
We may use artificial intelligence technologies to assist in responding to inquiries, providing information, supporting educational and training-related functions, personalizing user experiences, improving the Services, and enhancing customer support. You may request to interact with a human representative where available.
Calls, messages, chats, and other communications may be recorded, monitored, retained, and reviewed for quality assurance, training, security, compliance, and service improvement purposes, in accordance with applicable law. Message frequency may vary, and message and data rates may apply.
Disclosure of Personal Information
We may disclose Personal Information to our affiliates and to third-party service providers that assist us in operating, supporting, securing, improving, and providing the Services, including payment processors, hosting and cloud-service providers, telecommunications and messaging providers, customer relationship management providers, analytics providers, educational content providers, artificial intelligence providers, and other technology vendors. We may also disclose Personal Information to strategic business partners, affiliated brokerages, professional organizations, and other business relationships when reasonably necessary to administer, promote, support, or provide the Services.
Other Uses and Disclosures
We may use and disclose Personal Information as necessary to comply with applicable laws, regulations, legal processes, governmental requests, or professional obligations; to cooperate with regulators, law enforcement, courts, and other authorities; to enforce our agreements, policies, and intellectual property rights; to protect the rights, property, safety, and security of 72Sells, our users, and others; to prevent fraud, misuse, or unauthorized activity; and in connection with any merger, acquisition, financing, reorganization, sale of assets, or other business transaction involving all or part of our business.
Other Information
We may collect information that does not directly identify you, including device information, browser type, operating system, IP-derived technical information, usage data, cookies, analytics information, aggregated information, and information regarding how users access, navigate, and interact with the Services. For example, we may collect information regarding pages viewed, training materials accessed, videos watched, resources downloaded, session activity, referral sources, and similar usage information. We may use this information to operate, maintain, analyze, secure, improve, and develop the Services and to better understand how users engage with our content and platform.
Security
We use reasonable administrative, technical, and physical safeguards designed to protect Personal Information against unauthorized access, disclosure, alteration, and destruction. These safeguards include measures appropriate to the nature of the information and the Services. However, no method of transmitting information over the Internet, storing information electronically, or maintaining security controls is completely secure, and we cannot guarantee absolute security.
Choices and Access
You may opt out of receiving marketing communications from us by following the instructions provided in those communications or by contacting us at support@72Sells.com. You may request access to, correction of, or deletion of your Personal Information by contacting us at support@72Sells.com. We may retain certain information as required or permitted by law and as necessary to administer subscriptions, maintain business records, resolve disputes, enforce agreements, and protect our legal interests.
You may opt out of SMS communications by following the instructions provided in those messages, including replying “STOP” where applicable. Please note that even if you opt out of marketing communications, we may continue to send you administrative, transactional, account-related, billing, security, and other service-related communications.
Retention Period
We retain Personal Information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide and administer the Services, maintain account and subscription records, process payments, comply with legal obligations, resolve disputes, enforce our agreements, and protect our legal interests. Retention periods may vary depending on the nature of the information and the purposes for which it was collected and used.
Third Party Services
The Services may contain links to, integrate with, or make available third-party websites, applications, platforms, products, or services. This Privacy Policy does not apply to the privacy, information, or other practices of any third party, and we are not responsible for the practices of such third parties. We encourage you to review the privacy policies and terms of any third-party services that you access or use.
Use of Services by Minors
The Services are intended for licensed real estate professionals and their authorized business users and are not directed to individuals under the age of 18. We do not knowingly collect Personal Information from individuals under the age of 18. If we become aware that we have collected Personal Information from an individual under the age of 18, we will take reasonable steps to delete such information as required by applicable law.
Sensitive Information
Please do not provide us with sensitive Personal Information, such as Social Security numbers, government-issued identification numbers, financial account information, payment card information, health information, or other sensitive personal data, except where specifically requested or required in connection with the Services. If we receive sensitive Personal Information that is not required for the Services, we may delete it or otherwise handle it in accordance with this Privacy Policy and applicable law.
Updates to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our Services, business practices, legal requirements, or other circumstances. Any changes will become effective when the updated Privacy Policy is posted or otherwise made available through the Services. Your continued use of the Services following the effective date of an updated Privacy Policy constitutes your acknowledgment of the updated Privacy Policy.
Contacting Us
72Sells LLC, 7333 E. Doubletree Ranch Road, Suite 100, Scottsdale, AZ 85258. Email: legal@72Sells.com